Timeless Home Edit project
Brand Partnership Media Kit · 2026

High-end home inspiration.
Real-life DIY credibility.

Monica Cummings creates approachable home-improvement content that helps homeowners make confident design and product decisions—through real projects, honest education and highly shareable transformations.
Products perform best when they genuinely belong in the project.
197.8K
Combined IG + FB Community
108.1M
Meta Views Since Launch
6.2M
Meta Reach Since Launch
Meta performance: Jan. 1–Aug. 13, 2026.
Reach + Momentum

108M+ views in less than eight months.

Timeless Home Edit launched January 1, 2026. By August 13, Meta Business Suite reports 108.1M total views—89.3M on Facebook and 18.8M on Instagram—plus 6.2M reach and 695.3K content interactions.

108.1M
Meta Views
Since Jan. 1 launch
6.2M
Meta Reach
Jan. 1–Aug. 13, 2026
695.3K
Content Interactions
Across Meta since launch
197.8K
Meta Followers
62.8K Instagram + 135K Facebook
65.3K Instagram follows generated + 168.6K Instagram profile visits since launch add another layer of growth and audience-intent proof. Recent discovery also remains heavily non-follower: 92.6% of Instagram views and 97.0% of Facebook views. Source: Meta Business Suite, Jan. 1–Aug. 13, 2026.
Monica Cummings
The Audience

Homeowners who are actively making design decisions.

Predominantly women ages 35–64 who follow for finishes, tools, products, cost tradeoffs and honest updates—not inspiration alone.

84.6%Women on Instagram
89.0%Women on Facebook
82%Ages 35–64 across both platforms
59.6–79.1%U.S.-based followers
DIY-mindedDesign-consciousValue-awareActively improving homes
Performance Proof

Performance that repeats.

Of 112 videos published since launching January 1, 63 have surpassed 100K views—including 19 that have surpassed 1 million.

112

Videos published

Created since Timeless Home Edit launched January 1, 2026.

63

Videos over 100K views

More than half of all published videos have crossed six figures.

19

Videos over 1M views

Seven-figure reach has repeated across multiple concepts and project categories.

ReniAI paid integration Reel cover — 4 Easy DIYs That Instantly Make Your Home Look More Expensive
Paid Integration Case Study · ReniAI

A paid integration that earned 663K+ views.

ReniAI was naturally integrated into Monica’s “4 Easy DIYs That Instantly Make Your Home Look More Expensive” Reel—part of a high-value home-improvement story rather than a standalone ad.

663K+
Total Cross-Posted Reel Views
1,172
Comments Across the Cross-Post
820
Instagram Saves
133
Tracked Link Clicks
Meta reports 663,160 total views for the cross-posted Reel, with 590,361 of those views coming from Facebook. The cross-post shows 2,990 reactions/likes and 1,172 comments overall; Instagram insights also report 820 saves, 222 shares and 276 follows. Campaign tracking recorded 240 automated link sends with 133 clicks (55.4%), plus 25 bio-link clicks.
Reel insights updated Aug. 12, 2026.
Ways To Partner

Built around real projects—not forced placements.

Partnerships can live across the full renovation story, from testing and installation through reveal, follow-up and long-term review.

Short-Form Video

Instagram Reels + Facebook cross-post with concept, hook, filming, editing and caption.

Tutorial + Education

Product demonstration inside a complete project, including steps, tradeoffs and final outcome.

Supporting Content

Stories, Q&A, links, product photography and behind-the-scenes education.

Extended Value

UGC, paid usage, whitelisting, affiliate campaigns and multi-phase partnerships.

Outdoor project
Interior project
Home project
Current Partnership Opportunities

Projects already on the calendar.

Natural openings for products that solve a real design, renovation or home-comfort need.

Primary Bedroom Redesign · Immediate

Wallpaper, window treatments, lighting, furniture, bedding, sleep products, rugs, paint, millwork and home-comfort technology.

Basement Renovation · Fall 2026

Finishes, flooring, lighting, media, storage and functional design.

Outdoor Entertainment Area

Patio expansion, fireplace/TV wall, furniture and weather protection.

Whole-Home Function

Organization, cabinetry, lighting, built-ins and practical upgrades.

Timeless Home Edit
Timeless Home Edit · Monica Cummings

Let’s create content worth watching—and worth saving.

Custom partnership packages available for brands that genuinely fit the project and the audience.

collab@timelesshomeedit.com
brands.timelesshomeedit.com
Atlanta, Georgia
Instagram · @timelesshomeedit · 62.8K
Facebook · Monica Cummings · 135K
197.8K Combined Instagram + Facebook Community